Current Directions and Future Research Priorities of Customer Data Analysis

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DOI:

https://doi.org/10.33557/journalisi.v2i2.75

Keywords:

Customer analysis, customer purchase, customer satisfaction, data analysis

Abstract

Customer analysis is receiving special attention from both researchers and professionals. The objective of this paper is to identify the trends of techniques used to address customer’s current problems and shed light on future research directions using a literature review. We reviewed the literature for the last five years. The findings revealed that customer purchase was the most popular technique used by the research community followed by customer satisfaction and visit wit. Whereas customer segmentation and customer churn were the least. However, the regression method was commonly used for predicting customer purchase and behavior. But, social media and big data are still in their early stages for customer analytics research.

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Published

2020-09-07

Issue

Vol. 2 No. 2 (2020): Journal of Information Systems and Informatics

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Articles

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  1. The Authors certify that they have read, understood, and agreed to the Journal of Information Systems and Informatics (JournalISI) submission guidelines, policies, and submission declaration. The submission has been prepared using the provided template.
  2. The Authors certify that all authors have approved the publication of this manuscript and that there is no conflict of interest.
  3. The Authors confirm that the manuscript is their original work, has not received prior publication, is not under consideration for publication elsewhere, and has not been previously published.
  4. The Authors confirm that all authors listed on the title page have contributed significantly to the work, have read the manuscript, attest to the validity and legitimacy of the data and its interpretation, and agree to its submission.
  5. The Authors confirm that the manuscript is not copied from or plagiarized from any other published work.
  6. The Authors declare that the manuscript will not be submitted for publication in any other journal or magazine until a decision is made by the journal editors.
  7. If the manuscript is finally accepted for publication, the Authors confirm that they will either proceed with publication immediately or withdraw the manuscript in accordance with the journal’s withdrawal policies.
  8. The Authors agree that, upon publication of the manuscript in this journal, they transfer copyright or assign exclusive rights to the publisher, including commercial rights

How to Cite

[1]
M. M. Mohammed, N. A. Mohamed, A. A. Adam, S. S. Ahmed, and F. A. Saeed, “Current Directions and Future Research Priorities of Customer Data Analysis”, journalisi, vol. 2, no. 2, pp. 300–311, Sep. 2020, doi: 10.33557/journalisi.v2i2.75.